ohw? are you? We ask John Jarrett of Individualism

Posted on July 03, 2015 by Cherilyn Charlton

In the first of a series of posts we talk to John Jarrett, a 23 year old with an already fantastic portfolio behind him! For those of you who don't already know, John created our AW15 illustrative campaign and is also a close friend of ours. We think it is important to share people with you, people that would normally remain behind the scenes, that's why we have asked John the important question ohw? are you?

Here's what he had to say...

Hi John, so that question, ohw? are you? Can you tell us a little bit about yourself?

Yeah of course! My name is John Jarrett, I'm a freelance Creative Director & Stylist and also Fashion Editor at one of London's top men's style blogs; www.individualism.co.uk 

We love your work with Individualism, how did you become part of the Indiv' team?

One of the founders, Aaron saw me at one of Indiv's annual events 'Buttoned Up' and asked me to join as a Social media writer, but seeing as I felt I could contribute more, I started styling and eventually got to this point where now I'm heading the brand and giving it a new lease on life and style.

Where do you draw inspiration from in day to day life?

I'm inspired by any and everything, I think there's a beauty in most things. You just have to look for it.


How did you hear about the brand ohw?

I had seen ohw? on many of my favourite blogs and when I had the chance to work on something with the brand, of course I was up for it!

What inspired you to create their AW14 illustrative campaign?

We looked at street style... a lot! We were trying to find a way to illustrate it without being too heavy with the visuals and since ohw? has a minimalist vibe that hangs over it, we used that as a base of how the final images would look.

How would you describe your personal style?

I would describe it as Chameleon-like. I've cyphered through lots of styles and now I've come to a point where my style isn't predictable.

And lastly, what would be your top pick for AW15?

My favourite shoe for next season is definitely the new Burns that features an inner sock lining! 


Thanks for joining us J! Catch up with you again soon. 



ohw?'s on Instagram