When we first launched ohw? our aim, apart from making great shoes, was to be as up front as possible about how we make them, who makes them and where.
We're shoemakers first and foremost and we're very proud of our factory in China and its shoemaking expertise.
In a similar vein, when developing our first advertising creative we hit upon the idea of using hand drawings that underline our craftsmanship and featuring, not models, but some of the people who work with us.
All the images have been created by our friend John Jarrett, a talented illustrator and also fashion editor of cool men's style site Individualism. John himself appears in one of the executions.
The other subjects are Norman Hayes our main creative man, Christian Venn our guy in the US and Paul Wallett who we turn to for marketing wisdom when we need it.