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ohw? x Scroobius Pip

Posted on September 30, 2016 by Cherilyn Charlton

We are excited to share our new collaboration with Hip Hop Artist & Spoken Word Poet Scroobius Pip. Together we have designed a dual branded high top boot which launches for pre-order today! 

Scroobius Pip is as a UK spoken word poet and hip hop recording artist from Stanford-le-hope, Essex. He first gained prominence as one half of hip hop duo Dan le Sac Vs Scroobius Pip sparked by their debut single ‘Though Shalt Always Kill’. 

We initially approached Pip (as he likes to be called) in regard to sponsoring his hugely successful podcast - Distraction Pieces but we got talking and decided to embark upon a collaboration. Pip is a self-confessed sneaker nerd so this project was right up his street. A couple of weeks later we sat down with our footwear designers and the idea came to life as we sifted through materials & added Pips handwritten logo to our designs. 

Scroobius Pip’s openness and honesty about who he is and what he stands for is what appealed to us from day one. Pip's motto of “We may not be for you and that’s fine” resonates with our brand ethos of everything we do being a reflection of ohw? we are.

We will be launching the collaboration on a limited run of only 36 pairs. Each pair will include a signed Polaroid of Pip from a recent shoot we did in London. Available for pre-order here - don't miss out! 

“We may not be for you and that’s fine”

 

 

Posted in aw16, creative, design, ohwfootwear, ohwshoes, pre-order, scroobiuspip

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